‘…FOR A DISTRACTED WORLD’ part two
by Paul Hellman
Published by Amacom
eBook ISBN: 9780814438312
Copyright (c) 2017 by Paul Hellman
Pretending to Listen?
At a meeting, while others talk, your inner experience may look like this:
Why does everyone at this meeting, you wonder, have such enormous water bottles? How long is this meeting going to last?
Chocolate donuts! The ones on the table look tasty. But wait, you’re on a diet. Oh, who cares?
Focus, focus, focus. Good.
Right now, you’re extremely focused on the word ‘focus’.
Oh look, a tweet: “A wealth of information creates a poverty of attention, according to Herbert Simon.”
Who’s Herbert Simon?
You’ve heard rumors the company is about to be reorganized, or downsized, or sold, or something. How will that affect you?
Time for another donut.
Why are you even at this meeting? And who’s that person over there? Is that Herbert Simon?
You just realized something bad, there are 79 slides left. Is it too late, you wonder, to go to clown college?
p.s. Herbert Simon was a Nobel Prize-winning economist, and one of the first to talk about the attention economy.
HOW THIS BOOK WORKS
3 Key Strategies, with 100 Tactics, Based on 25+ Years of Experience
I work with leaders at global companies. My focus? How to excel in high-stakes communications. For example:
Executives at a biotech company need to explain the company strategy to thousands of employees. If the employees don’t get it, the strategy won’t work.
Leaders at a consumer products company need to make a dynamic presentation to senior executives about the results of a complex project. The project took a year. The audience wonders, was it worth it?
Analysts at a mutual fund company need to tell a roomful of colleagues and executives why to buy a specific bond. Time to talk: one to two minutes.
The challenge is always the same: how to get heard, get remembered, and get results. I’ve developed three strategies. They work.
Focus doesn’t just mean to say less, but also to design a compelling message. I’ll show you several methods, including ‘fast-focus'(TM), which I use with leadership teams and individual executives to make their messages stick.
Variety means to be’ slightly’ different. With variety, you’ll make routine info come alive, you’ll know when to shift gears’—’from ‘announce’ to ‘discuss’—and engage others with smart questions. If you’re giving a presentation, you’ll stand out in the first few seconds.
Presence matters because there are certain people you listen to just because of their presence, and others you tune out. But what is presence? We’ll look at 10 actions that you can use right away to boost your reputation.
The book illustrates these strategies with fast, fun, actionable tactics. Each tactic is self-contained, so it’s easy to skip around. And there’s a headline on top, so you know the point right away.
Let’s get going.“
You made a great point–but did anybody hear it?
Every day at work, people do three things: talk, listen, and pretend to listen. That’s not surprising–the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.
Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:
FOCUS: Design a strong message–then say it in seconds.
VARIETY: Make routine information come alive.
PRESENCE: Convey confidence and command attention.
You’ll discover practical techniques, including the Fast-Focus Method(TM) that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.
Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You’ve Got 8 Seconds you’ll get heard, get remembered, and get results.
Paul Hellman has worked with thousands of executives & professionals at leading organizations for over 25 years. His columns and advice have appeared in The New York Times, Wall Street Journal, Washington Post, as well as on public radio’s Marketplace, and CNN’s Business Unusual. Paul has An MBA from MIT’s Sloan School of Management.
This week’s selection ‘YOU’VE GOT 8 SECONDS: COMMUNICATION SECRETS FOR A DISTRACTED WORLD’ by Paul Hellman appears Monday thru Friday and comes to you courtesy of dearreader.com and BurlingtonPublicLibrary.ca Business Online Book Club.