by Dave Amerland
Published by St. Martin’s Press
ISBN: 9781250113672
eBook ISBN: 9781250113689
Copyright (c) 2017 by Dave Amerland

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“Each chapter of this book breaks down a specific skill into its constituent parts. It presents its effectiveness. It shows you how to then achieve the transfer necessary and apply it in what you do. In twelve steps, which is what each chapter represents, you learn how to become more focused, more self-aware, more self-assured, more confident in your ability, and more positive in your frame of mind.

If you are in business, if you are running a company, if you are a solopreneur, if you are looking for a way to employ the wealth of knowledge the military has built up over centuries to simply improve your own skill set and your own abilities so that you can become a better version of you, then this is the book for you. The army learned long ago that there is no “magic bullet” to anything. Average individuals can be taught to do incredible things by training them properly, supporting them adequately, and acknowledging their worth.

It’s a simple enough formula that can be applied to any business model. “You have to believe in yourself,” wrote Sun Tzu in The Art of War. This book shows you how. Use the knowledge. Do incredible things.


You make a sniper by taking a human being and reengineering him. You go down to the essence of who he really is and then you build him back up from there…

—Craig Harrison, The Longest Kill: The Story Of Maverick 41, One Of The World’s Greatest Snipers



The valley of Musa Qala is at the central western part of the district by the same name in Helmand Province in Afghanistan. At an elevation of 3,422 feet (1,043 meters) above sea level it is an inhospitable, mostly dry place, whose rough terrain is boiling hot in the summer months and freezing cold in the winter. During the Taliban resurgence it was also the place that saw some of the most intense fighting between Afghan troops, the British forces supporting them, and the Taliban.

Musa Qala means “Fortress of Moses.” A Google search of it brings up images of ragged mountain men dressed in robes and turbans brandishing AK-47s and rocket-propelled grenades. British troops come up, too, framed against different backgrounds. Their state-of-the-art vehicles, body armor, and modern equipment is in stark contrast to the ancient, often dilapidated places captured in the images behind them. There is a sense of desolation associated with Musa Qala. There is a faded, washed-out look and feel to the place that is the clearest indicator of how far removed it is from anything we are familiar with in our Western, urban lifestyles. The very name makes it destined for a starring role in either a first-person shooter video game or the kind of mythology military regimental history is made of.

For British Corporal of Horse Craig Harrison, both analogies apply, equally. It was a November morning in 2009, two years after British forces had driven the Taliban from the area and the newly formed Afghan army was being taught how to take control. The usual patrol would be a few dozen Afghan soldiers on foot, backed by a handful of British troops in armed patrol vehicles. Sometimes they would be overwatched by a sniper, his invisible presence adding an extra multiplier to the power of the punch a modern military force can deliver.

In modern warfare, overwatching is a force protection tactic: one small unit or military vehicle supports another unit as that unit executes fire and movement tactics. The overwatching, or supporting unit takes up a position where it can observe the terrain ahead, especially likely enemy positions, and provide either covering fire or warning shots.

As Harrison recounted later, it was a perfect day for shooting. It was clear with great visibility and not much crosswind. Positioned in a crumbling old wall on a hill, he was a good mile and a half away from where the British troops and the Afghan forces, which they were supporting, were deployed, dug in with his spotter right beside him.

He’d watched the troops for some time as they made their slow, painstaking way across the treacherous ground. Although there was little obviously amiss that day, Harrison knew that Afghanistan was never predictable. Days have a way of turning into nightmares very quickly in that region.”


Snipers are exceptional. The trained sniper is a complex fusion of hard skills such as weapons knowledge, situational awareness, knowledge of ballistics and physics, and soft skills such as emotional stability, empathy, and a stoic acceptance of the hardships associated with a particular set of circumstances. There are countless instances where a single sniper, embarking on a secret mission, would have to improvise, operate beyond any hope of support, and yet still manage to carry out the mission and get back home unharmed even though the enemy was actively hunting him.

For the first time ever, The Sniper Mind reveals the practical steps that allow a sniper’s brain to work in this superhuman precise, calculated way. It teaches readers how to understand and apply these steps, whether they are stuck in a cubicle facing mounting piles of work or sitting in a corner office making industry-defining decisions.

Through the explanation of advanced military training techniques and cutting-edge neuroscience, David Amerland’s book provides concrete strategies and real-world skills that can help us be better:

-At our jobs

-In our relationships

-In our executive decision making

-In the paths we choose to take through life

By learning how snipers teach their minds to eliminate fears and deal with uncertainty we can also develop the mental toughness we need to achieve the goals that seem to elude us in business as well as in life.


David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises corporations on their social media crisis management techniques. His books on SEO, Social Media and web trends demystify the complexity of the subjects they cover for readers around the world.

This week’s selection ‘SNIPER MIND: ELIMINATE FEAR, DEAL WITH UNCERTAINTY, AND MAKE BETTER DECISIONS’ by Dave Amerland appears Monday thru Friday and comes to you courtesy of dearreader.com and BurlingtonPublicLibrary.ca Business Online Book Club.

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